This Privacy Policy explains how 777ax collects, uses, stores, shares, and protects personal information submitted by users of our online casino and sports betting platform. We take data privacy seriously and are committed to handling your personal information in a transparent, lawful, and responsible manner.
Please Read Carefully: By registering an account, making a deposit, or otherwise using the 777ax platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein. If you do not agree with this policy, please discontinue use of the platform and contact us to arrange account closure.
777ax ("we", "us", "our", "the Company") is the operator of the online casino and sports betting platform accessible at https://777ax.bio (the "Platform"). We are committed to protecting the privacy and security of the personal data of all individuals who use our services ("users", "you", "your").
This Privacy Policy sets out the types of personal data we collect, the purposes for which we process it, the legal bases on which we rely, how long we retain it, with whom we share it, and the rights you have in relation to your personal data. This policy must be read in conjunction with our Terms and Conditions, which govern your use of the Platform.
777ax is the data controller in respect of personal data collected through the Platform. We process personal data in accordance with applicable data protection laws and the conditions of our international online gaming licence, which requires us to maintain comprehensive data governance standards.
777ax collects and processes the following categories of personal data, depending on how you interact with the Platform:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, gender, CNIC number, photograph | Registration & KYC verification |
| Contact Data | Mobile number (e.g. Jazz, Telenor, Zong), email address, city of residence | Registration |
| Financial Data | JazzCash / EasyPaisa account number, HBL / UBL / Meezan bank account details, USDT wallet address, transaction history, deposit and withdrawal records | Payment processing |
| Technical Data | IP address, device type, browser type, operating system, session IDs, login timestamps | Automatically on Platform use |
| Gaming Data | Bet history, game sessions, wagering amounts, win/loss records, bonus usage, session duration | During Platform use |
| Preference Data | Responsible gaming limits set, marketing preferences, communication language, favourite games | Account settings |
| Communications Data | Support chat transcripts, email correspondence, feedback submitted | Customer support interactions |
We do not knowingly collect special categories of sensitive personal data (such as racial or ethnic origin, political opinions, health data, or biometric data) unless strictly required for identity verification purposes under our regulatory obligations.
777ax collects personal data through the following means:
777ax processes your personal data for the following purposes:
777ax processes your personal data on the following legal bases:
777ax does not sell, rent, or trade your personal data to any third party for commercial purposes. We may share your data with the following categories of recipients, strictly as necessary for the purposes described in Section 4:
Our Commitment: All third-party service providers with whom 777ax shares personal data are contractually required to process that data only for the specified purpose, to maintain appropriate security standards, and not to use it for any other purpose. We conduct due diligence on all data processors before engagement.
The 777ax Platform uses cookies and similar tracking technologies to support Platform functionality, analyse usage patterns, and enhance the user experience. The following categories of cookies are in use:
You can control cookie settings through your browser's privacy controls. Please note that disabling certain cookies may affect Platform functionality. For full details of cookies in use, please refer to our dedicated Cookie Notice available on request.
777ax retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. Our standard retention periods are as follows:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our data destruction procedures. Where data is retained beyond the standard period due to an active dispute, investigation, or legal obligation, you will be notified where practicable.
777ax implements appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. Our security measures include:
While we take every reasonable precaution, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. You are responsible for maintaining the confidentiality of your account credentials and for notifying 777ax immediately at [email protected] if you suspect any unauthorised access to your account.
Data Breach Notification: In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 777ax will notify affected users without undue delay and in accordance with applicable regulatory requirements.
Depending on applicable data protection law, you may have the following rights in relation to your personal data held by 777ax. To exercise any of these rights, please contact us using the details in Section 15.
Request a copy of the personal data we hold about you and information about how it is processed.
Request correction of inaccurate or incomplete personal data held about you.
Request deletion of your personal data where there is no legitimate reason for continued processing, subject to legal retention obligations.
Request that we limit the processing of your data in certain circumstances, such as where accuracy is contested.
Receive your personal data in a structured, commonly used, machine-readable format where technically feasible.
Object to processing based on legitimate interests or for direct marketing purposes, which we will action without undue delay.
We will respond to all legitimate privacy rights requests within 30 days of receipt. In certain circumstances — for example where the exercise of a right conflicts with a mandatory legal retention obligation — we may not be able to fulfil a request in full, and will explain our reasoning in writing. Exercising your rights will not affect the lawfulness of any processing carried out prior to the request.
The 777ax Platform is strictly restricted to individuals who are 21 years of age or older. We do not knowingly collect, process, or retain personal data relating to persons under the age of 21. 777ax conducts mandatory age verification at the point of registration and at defined trigger points during the account lifecycle.
If we become aware or have reasonable grounds to believe that a user is under the age of 21, we will immediately suspend the account, freeze any associated balance, and conduct a review in accordance with our age verification procedures. In such cases, all personal data collected in connection with the account will be handled in accordance with applicable law and our regulatory obligations.
If you believe that a person under 21 has registered an account or is using the 777ax Platform, please contact us immediately at [email protected] so that we can take appropriate action.
777ax operates under an internationally recognised gaming licence, and certain data processing activities — including the use of third-party technology providers for game delivery, identity verification, and fraud prevention — may involve the transfer of personal data to countries outside your country of residence.
Where personal data is transferred internationally, 777ax takes appropriate steps to ensure that adequate levels of data protection are maintained. These steps may include the use of standard contractual clauses, data processing agreements with appropriate security provisions, and restricting transfers to countries or organisations that provide an adequate level of protection.
By using the 777ax Platform, you acknowledge and agree to such transfers as necessary for the provision of our services.
The 777ax Platform may reference or integrate with third-party services, including game providers, live streaming services, and payment processors. These third parties operate under their own privacy policies, which are entirely independent of this Privacy Policy. 777ax is not responsible for the privacy practices of third-party services and encourages you to review their respective policies before providing any personal data.
The inclusion of any third-party service on the Platform does not constitute an endorsement of that party's privacy or data security practices.
777ax may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or regulatory requirements. The most current version of this policy will always be published at https://777ax.bio/privacy-policy, with the effective date clearly stated at the top of the document.
Where material changes are made to this policy — that is, changes that significantly affect your privacy rights or how your data is processed — we will notify registered users via the email address or mobile number registered to your account, or via an in-platform notification, providing reasonable advance notice before the changes take effect.
Your continued use of the Platform following the publication or notification of updated Terms constitutes your acceptance of the revised Privacy Policy. If you disagree with any changes, please discontinue use of the Platform and contact us to arrange account closure.
For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by 777ax, please contact us through the following channels:
We aim to acknowledge all privacy-related enquiries within 72 hours and to provide a substantive response within 30 calendar days. Where a request is complex or we receive a high volume of requests, we may extend this period by up to an additional 60 days, and will notify you accordingly.
Supervisory Authority: If you are not satisfied with how 777ax has handled your privacy concerns, you may have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction. 777ax will cooperate fully with any regulatory enquiry or investigation.
Privacy at 777ax isn't a compliance exercise — it's a genuine commitment to every Pakistani player who trusts us with their personal and financial information.
Every piece of data transmitted between your device and 777ax servers is protected by industry-standard 256-bit SSL encryption — the same level used by major international banks. Your login credentials, payment details, and personal information are safe in transit.
Internal access to your personal data at 777ax is governed by role-based access controls. Only staff members with a legitimate operational need can access your data, and all access is logged and audited to prevent misuse.
777ax does not sell, rent, or trade your personal data to third parties for any commercial purpose. Data shared with partners — such as JazzCash, EasyPaisa, or KYC providers — is shared only as necessary to deliver our services and is governed by strict contractual obligations.
Your data is not held indefinitely. 777ax applies defined retention schedules — typically 5 years for financial records in line with AML requirements — after which data is securely deleted or irreversibly anonymised. We don't keep data we no longer need.
You can access, correct, or request deletion of your personal data at any time. Marketing preferences can be updated instantly from your account settings. 777ax aims to respond to all privacy requests within 30 days without requiring you to navigate legal complexity.
Promotional emails and SMS messages from 777ax are only sent to users who have actively opted in. Every marketing message includes a clear, one-click opt-out. We will never pressure you into remaining on a marketing list or make opting out unnecessarily difficult.
Your data is protected. Your funds are secured. Pakistan's most trusted online casino is ready when you are — PSL betting, live casino, 1,000+ slots in PKR.